In today’s society of self-optimization, it seems that the reach for perfection is the biggest ambition of human kind. To strive and a struggle for success presents us with new challenges and competitions against ourselves and the world. Who will win after all those efforts? Who will reach for the gold? Is it worth it? This artwork confronts you with some of the most pressing questions of today’s society.
Domenico Barra (b. 1982) is an Italian artist working with new digital media living and working in Napoli, Italy. His works have been published on various sites and magazines including The Creators Project, Motherboard, Hyperallergic, Monopol, Observer, Artribune, Exibart and Digicult. He took p...
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